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Hi there! I can't wait to learn what color is set to be 2026. Fill me in on the details!

Brace yourself, since every year beginning in 1999, Pantone chooses a Color of the Year. This selection is a reflection of the zeitgeist—informing everything from how we feel and our wardrobe selections to interior styling. Last year's selection was the rich tan "a coffee-inspired shade," following the gentle and peachy "a fuzzy pastel."

This year's choice, in contrast, is somewhat unexpected. It is "Cloud Dancer," described by a "soft and structural white."

Laurie Pressman, VP of the Pantone Color Institute, commented that it is "an essential foundational hue … permitting all colors to shine."

Well, Cloud Dancer sounds… seriously, white? Could they be trolling us? Does white qualify as a distinct hue?

How does one describe the shade of milk? A blank page? Even though people often think of white as a color, all color is essentially a perception of light wavelengths. It's present in a box of crayons, so in everyday terms the answer is yes.

Whether Pantone is being provocative is harder to determine. The company states, Cloud Dancer pairs effortlessly with other colors, provides a calm backdrop, declares simplicity, and exudes refined calm.

The public reaction, on the other hand, has not been as kind. A number of observers have declared Pantone of being completely "out of touch." Fashion and trend forecaster Mandy Lee called it "disappointing." Some have even likened it to implied endorsement of certain ideologies seen in popular culture.

I see, hopefully they're cheerfully oblivious that now is a sensitive time to be pointedly celebrating pure white... Therefore, how should I rarely near a fashion show apply this news in my world? I just painted my ceiling in white paint, is that enough?

Yes, that certainly counts. The same goes for your earbuds, sink, or favorite mug.

It's interesting you mention catwalks, since many recent shows have been vibrantly colorful, featuring naturally dyed fabrics on the runway.

White ensembles made appearances, as per usual, in luxury shows—from elegant blouses to collared dresses. Celebrities and public figures have also been spotted in crisp all-white ensembles at major events.

On the bright side is: chances are you already have pieces in this "discreet" color of the year. As Pressman, Cloud Dancer "signifies a eco-friendlier decision for the eco-conscious," which might translate to not having to buy anything new at all.

AT LAST, a design directive for the truly minimalist. A blank page, so to speak. A haven of serene simplicity within the clutter. Alright, I'm sold. Will you be creating a all-white theme for your closet?

Definitely not. Do you know how hard it is to remove red wine stains from a white shirt? I could do without more laundry disasters in 2026.

I do own a pair of formerly pristine Birkenstocks, and such staples are always in vogue.