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Can Sony claim to have done it again? Following the success of Demon Slayer: Infinity Castle, which brought in in excess of $600 million worldwide, the latest Chainsaw Man film has surpassed the hundred-million-dollar milestone globally, reaching a worldwide gross of $108 million during its debut. This movie outperformed the horror sequel Black Phone 2 (almost $13 million) in its second week in theaters, as well as the music documentary Springsteen: Deliver Me From Nowhere with the talented Jeremy Allen White ($9 million).

Impressive Domestic and International Earnings

Directed by director Tatsuya Yoshihara, the feature is a immediate sequel of the debut season of the Chainsaw Man series. It grossed over $18 million domestically after a powerful $5.2 million Saturday earnings and four-point-five-million-dollar Sunday. Globally, the produced by MAPPA film grossed nearly $15 million across 46 Sony markets, pushing its worldwide total to over $60 million under Sony ($43.1M international, $18.2 million stateside). Sony has yet to announce its complete box office tally.

Comparisons to Other Anime Hits

Anime marketing agency an industry expert noted in prior discussions, comparing the movie's expected results to the popular film Jujutsu Kaisen 0, which earned thirty-four million dollars in the North America in the year 2022 and debuted with a similar $18M stateside. The new film's debut weekend aligns with that standard, while its hundred-and-eight-million-dollar worldwide total is now positioned just behind the earlier film's $166.6 million total earnings. Even if it doesn't seem possible this Chainsaw Man film will earn the numbers of blockbuster the record-breaking Demon Slayer: Infinity Castle, nonetheless, it is a huge win for the distributor.

Promotional Campaigns Boost Success

Along with its affiliate the anime streaming service Crunchyroll have successfully utilized fan engagement to boost their dominance at the anime box office. The movie's marketing campaign launched at the Los Angeles Anime Expo in summer with a MAPPA presentation, special events, and Pochita photo ops, followed by a notable appearance at the New York Comic Con showcasing exclusive clips, lotteries for fans, and more MAPPA sessions. Moreover, organizers held an private showing for enthusiasts for moviegoers and influencers alike after the last day of the event.

Looking Ahead

2025 is a major time for animated films, and for Sony, which has another anime film premiering in 2025 in the upcoming Jujutsu Kaisen: Execution in late this year.